Built by CR

Two studios. One builder. London.

For contractors and specialist trades

PaidUp

Main contractors chased, invoice queries answered and your cash briefing waiting on Monday. All of it done while you're on site.

Enter PaidUp
For lash, nail and aesthetics businesses

BEAUTY BOOKED OUT

Every cancellation rebooked, every infill remembered, and your month in numbers you'll actually enjoy looking at.

Enter BeautyBookedOut
Built by CR is Courtney Ryan. One studio, two specialities. courtneyeast1908@gmail.comInstagram @built.bycr

For contractors and specialist trades on Xero, QuickBooks and Sage

While you slept, three invoices got chased.

Credit control, invoice queries and a Monday cash briefing for contractors who'd rather be on site than in aged debtors. It runs on top of the books you already keep.

Book a 15 minute call Watch it work
Last night · sample08:00
23:14Second reminder sent to Halden Build, INV-2041.
02:07QS at Marlow Construction asked for a copy invoice. Sent from Xero.
06:41Brightwell replied "in Friday's payment run". Tagged, reminders paused.
08:00Your Monday briefing has arrived.

Nobody got into the trade to write "just following up" for the fourth time.

Main contractors who pay when it suits them. A QS who's lost the invoice again. Admin that waits until 9pm because you were on site all day.

What we fix, itemised.

Take one line or all three

ITEMDESCRIPTIONWHAT IT DOESREPLACES
001

Credit control

Reminders go out on your schedule, to the right contact on every job. Every reply is read and sorted into paid, promised or disputed, so you only open the ones that need you.

Evenings in aged debtorsMORE
002

Invoice queries

Copy invoices, statements, PO and job references, due dates and remittance questions, answered from your books in minutes and in your tone.

Ringing the QS back from siteMORE
003

Monday cash briefing

One email at 8am. What's coming in, what's due out before Friday's wages and who's worth a call. Written for the person running the jobs.

Guessing if wages are coveredMORE
TOTALOne quieter inbox.

Real screens. Real inbox.

Stills from the demos · sample data

Credit control email: a client's reply of 'Paid today' classified as says paid, with reminders paused and Xero updated

001Reply read and filed

Invoice query thread: a client asks for an invoice and gets a copy of INV-0105 attached within two minutes

002Invoice sent in seconds

Monday cash briefing email on a phone: owed £31,840, £22,024 overdue, collected £1,416

003Monday, 08:00

Item 003, up close

Start the week knowing exactly where you stand.

No dashboards to log into. No spreadsheet to update. It just arrives every Monday, before your first coffee.

FROMYour cash briefing · sample
SUBJECTMonday: 3 calls worth making this week

Coming in

£3,420

Going out

£18,026

Overdue

£22,024

Worth a call

  1. Halden Build · 42 days, no reply to two reminders
  2. Marlow Construction · disputing one line on INV-2052
  3. Brightwell Contracts · usually on time, now 18 days late

Retention due back · £4,860 · Riverside Block C, defects period ended

On top of your books. Never instead of them.

  1. I.

    Watch it work

    Try the demos on sample books before we speak.

  2. II.

    A 15 minute call

    How you invoice, who chases now, what hurts most.

  3. III.

    Built on your setup

    Your accounts package, your inbox, your contacts on every job.

  4. IV.

    You sign it off

    Nothing reaches a customer until you've approved it.

Works with Xero · QuickBooks · Sage

Credit note · CN-001Founding clients

30% off your first 3 months.

In exchange for
An honest testimonial and a short case study, once it's earning its keep. Open to the first 3 contractors only.

Claim a founding spot
ALSO BY BUILT BY CR BEAUTY BOOKED OUT Booking, cancellation refill and revenue dashboards for lash, nail and aesthetics businesses. STEP INSIDE

What we fix

Three jobs nobody wants. Handled.

Each one runs on its own or together. Each one is built around how you already bill, applications or straight invoices, and nothing goes out until you've approved how it sounds.

001 · Credit control

Reminders on a rhythm. Replies sorted.

You set the schedule and the tone. PaidUp sends each reminder to the right person on each job, reads what comes back and files it so you know who's paying, who's stalling and who has a problem.

Retentions get their own reminders too, set to completion and the end of the defects period, so that money doesn't quietly go unclaimed.

DAY 0

Invoice or application raised in your accounts package.

DAY 7 OVERDUE

A friendly nudge with the invoice attached.

DAY 14

A firmer reminder with a statement.

DAY 21

Flagged to you as worth a phone call.

How replies get filed

THEY SAYFILED ASWHAT HAPPENS NEXT
"Paid this morning."PaidReminders stop. Matched when it lands.
"We'll pay Friday."PromisedPaused until Friday, then checked.
"Line 3 is wrong."DisputedSent to you with the invoice attached.
"What's the job number?"QueryAnswered from your books.
"Waiting on our client."StallingFlagged to you as worth a call.
"Away until the 3rd."Out of officeNext reminder lands on the 3rd.

002 · Invoice queries

"Can you resend that?" Done.

Most accounts emails ask for something you already have. PaidUp finds it in your books and replies in minutes, any hour, in the voice you'd use yourself.

Anything unusual comes straight to you, with the context already pulled together.

Answered for you

Copy invoices and credit notes. Statements. Due dates and balances. Remittance and bank details. PO, job and site references you hold.

Sent to you

Disputes and contra charges. Requests for discounts or new terms. Anything angry. Anything it isn't sure about.

Invoice query thread: a client asks for an invoice and gets a copy of INV-0105 attached within two minutes

003 · Monday cash briefing

Your week in one email, before 8am.

Written for the person running the jobs, not an accountant. It reads your books over the weekend and tells you what matters in plain English.

  1. COMING IN

    What's due this week and how likely it is to land.

  2. GOING OUT

    Wages, materials and plant hire falling due, so Friday never surprises you.

  3. WORTH A CALL

    The three accounts where a phone call beats another email.

  4. WHAT CHANGED

    Main contractors paying slower than usual, flagged early.

  5. RETENTIONS DUE BACK

    Money held on finished jobs, flagged the week it's due for release.

The briefing's chase list, oldest debt first, with days late on every invoice

Something else eating your accounts inbox?

Most of what I build starts as someone describing a job they're sick of doing. If it lives in your inbox and your books, it can usually run on its own.

Tell me about it Watch it work

Who it's for

Built for contractors who'd rather be on site.

Specialist contractors and trades, where one late main contractor decides whether Friday's wages feel easy or tight.

Scaffolding · Rope access · Fit-out · Joinery · M&E · Fire and security · Roofing · Groundworks

Subcontractors to main contractors

Your application went in on time. Their payment didn't.

You're on site all day, so the chasing waits for the evening, and the QS never picks up after five.

Most useful first: Credit control

Service and maintenance contracts

Lots of small jobs, lots of small invoices, and clients who lose every one of them.

Fire and security servicing, access maintenance, facilities trades. The questions are simple. There are just so many of them.

Most useful first: Invoice queries

Growing contractors

Wages every Friday, materials up front, payment two months later.

Bigger jobs mean bigger gaps. You need to see a slow payer coming before it lands on payday.

Most useful first: Monday cash briefing

About to hire for it

Before you add a salary for credit control, see what can run on its own.

If you're writing a job ad for a bookkeeper or credit controller, watch the demos first. Some of that role might not need a person.

Most useful first: All three

Merchant, supplier or consultancy? The same three automations work for you too. Get in touch.

You're a good fit if…

You invoice main contractors, developers, facilities firms or other businesses.
Your books live in Xero, QuickBooks or Sage.
Someone loses real hours to chasing, usually after a day on site.
You'd rather fix the process than hire around it.

Working with contractors in the UK, Australia and Canada

See it on jobs like yours.

Watch it workBook a call

Watch it work

Go on. Press the button.

Two of the three automations, running on sample books. The full demo videos are below.

Demo 1 · Credit control

Five replies landed overnight. Sort them.

This is what happens to your accounts inbox while you're on site. Each reply is read, filed and the next step queued.

accounts@ · 5 unread · sample
Brightwell ContractsPayment went out this morning for INV-2055, should land today.Unread
Halden BuildSorry for the delay, we'll pay this on Friday.Unread
Marlow ConstructionLine 3 on INV-2052 doesn't match the agreed valuation. Can you check?Unread
Ashby FacilitiesCould you send over a current statement please?Unread
Corran HomesI'm out of the office until 3 November.Unread
Needs you: ?Handled: ?Your time: ?

Demo 2 · Invoice queries

Ask it something a customer would.

Pick a question. It checks the sample books and writes back the way you would.

Hi, can you resend INV-2052? Can't find it anywhere. Thanks, Dan
Found INV-2052 in Xero · 06:41
Morning Dan, Here's INV-2052 for £9,315.50, attached as a PDF. It's due on 14 November. Any questions, just reply here. Accounts team

The full demos

Short videos · real screens

Credit control email: a client's reply of 'Paid today' classified as says paid, with reminders paused and Xero updated

Video 001Credit control

Invoice query thread: a client asks for an invoice and gets a copy of INV-0105 attached within two minutes

Video 002Invoice queries

Monday cash briefing email on a phone: owed £31,840, £22,024 overdue, collected £1,416

Video 003Monday briefing

Ask for the full videos

About

One builder. No account managers.

PaidUp is part of Built by CR, a one-person studio run by me, Courtney Ryan, in London. You talk to the person who builds it, start to finish.

How I work

I build it before I pitch it

Every conversation starts with a working demo on books like yours. You see it before you buy it.

No jargon

You'll never need to know what's under the hood. You'll just notice the inbox got quiet.

Your tone, your rules

Nothing reaches a customer that you haven't read and approved first.

Quiet by design

The best automation is the one you forget is running.

The family

Built by CR runs two studios.

PaidUp for contractors and specialist trades. BeautyBookedOut for lash, nail and aesthetics businesses. Same builder, same standards, very different worlds.

BEAUTY BOOKED OUT Every cancellation, rebooked. STEP INSIDE Built by CR Back to the front door. BOTH STUDIOS

Book a 15 minute call

Let's get you paid.

Email me with your trade, your accounts package and roughly how many invoices or applications you send a month. I'll reply with a time and a demo built for you.

courtneyeast1908@gmail.com +44 7733 365713 UK · Australia · Canada

For lash, nail and aesthetics businesses

Every cancellation, rebooked.

Booking systems that fill your gaps, bring clients back on time and show you what you're really earning. Built around the way you already work.

Claim a free month Try it live
A lash artist applying extensions to a client in a calm, light studio
ManisByH
Slot drop · real build
Hi Jess, a 2:00pm gel infill just opened up tomorrow. Want it?
Yes please!!
You're booked. Deposit link below, see you at 2.
Slot filled

A last-minute cancellation is a gap you've already cleared your day for.

Infill reminders shouldn't live in your head or your DMs.

You should know your best clients before they quietly stop coming.

An empty treatment room with a linen-covered bed and soft morning light

The goal

A diary that stays full, even when plans change.

Real build · ManisByH

You pick the times. They book themselves.

Choose your open dates on one screen. Your client list gets a message, replies with a number, and lands in your diary.

See how it works

Three systems. One calm diary.

Pick one or have them all

Cancellation refill

Gaps filled before you notice.

The slot goes straight to clients who want it. First to reply gets it, deposit and all.

Explore

Booking calendar

Booking that feels like your brand.

Your menu, your timings, your deposit rules. Aftercare and infill reminders go out on their own.

Explore

Revenue dashboard

Your numbers, soft and simple.

What you made, who your best clients are and how many come back. Pretty enough to share.

Explore

Revenue dashboard

Your month at a glance. Pretty enough to post.

Revenue, rebook rate, your top clients and the gaps your waitlist refilled. One tap turns it into a story for your page.

Sample studio · sample numbers

Founding clients

Your first month is on us.

Then a founding rate after that. All I ask is an honest review and a shoutout once it's filling your book.

Claim your free monthTry it first
ALSO BY BUILT BY CRPaidUp Credit control and invoice automation for businesses that invoice businesses. STEP INSIDE

The systems

More structure than DMs. More you.

Three systems and six little touches. Each one is set up around your menu, your prices and the way you talk to clients.

Cancellation refill

Gaps, filled before you notice.

When someone cancels, the slot goes straight to clients on your waitlist in a message they'll actually read. First to reply gets it, and the deposit is taken there and then.

No chasing. No empty chair.
No "anyone free tomorrow?" story.

Try it live

1 · Client cancels

2 · You send it out again

Client waitlistInstant slot dropsFirst to reply winsDeposit on confirm
Your services, your timingsInfill remindersDepositsAftercare sent for you

Booking calendar

Booking that feels like your brand.

Set up around your exact menu, timings and deposit rules. Clients book in a few taps, get their aftercare automatically and a nudge when their infill is due.

Clients feel looked after.
You stop living in your DMs.

Revenue dashboard

Your numbers, soft and simple.

What you made this month, who your top clients are and how many come back. Designed to be shared, not squinted at.

Spot your best client.
Nudge whoever is due an infill.

The little touches clients remember.

Add any of these. Each one makes your business feel that bit more premium.

Deposits

Fewer no-shows, taken at booking.

Aftercare

Sent the moment they leave.

Reviews

Asked for while they still love it.

Lash maps

Every client's set, saved.

Rewards

Perks for your top spenders.

Gift vouchers

Sold while you sleep.

Start with one system. Add the rest when you're ready.

Claim a free month

Made for you

Solo tech or full clinic, it bends to you.

Every build starts with your menu, your clients and the way you already run your day.

Lash artists

Infills every two to three weeks and cancellations at the worst possible moment.

Your diary runs on rhythm. When one client drops out, someone else should slide straight in.

Start with: Cancellation refill, infill reminders, lash maps

Nail techs

Back-to-back days, removals that overrun, and deposits you have to ask for.

Booking should do the awkward parts: the deposit, the aftercare, the "see you in three weeks".

Start with: Booking calendar, deposits, aftercare

Aesthetics clinics

Several practitioners, consultations first, and treatments worth too much to leave empty.

Each practitioner gets their own calendar and menu. You get one clear view of what the clinic is earning.

Start with: Booking calendar per practitioner, revenue dashboard

Brow and beauty studios

Lots of short appointments and regulars you'd love to see more often.

Quick slots fill fast when the right people hear about them, and regulars notice when they're rewarded.

Start with: Cancellation refill, rewards, reviews

Already using a booking app?

Tell me which one. I'll show you how BeautyBookedOut fits around what you have, rather than asking you to start again.

Ask me

Try it live

Cancel a booking. Watch it refill.

This is a sample Thursday. Hit cancel on any appointment and see what your clients see.

Thursday · your diary
10:00Mia T.Classic full set · 2h
12:30Amara K.Russian infill · 1h15
14:00Priya S.Lash lift and tint · 1h
16:00Chloe B.Hybrid infill · 1h

Gaps refilled

0

Kept today

£0

Your effort

None

Waitlist

Jess R.Leah M.Sophie T.Nadia O.Grace W.

Sample prices and clients.

Your client's phone
Slot drops arrive here

Cancel a booking on the left to send a slot drop.

About

Booking tech that actually helps.

BeautyBookedOut started after a friend tried to move a dentist appointment through an automated assistant and got absolutely nowhere. I wanted to build the opposite.

Clients join the list

And book by message

Real build

ManisByH's slot drop.

A real nail business with a real waitlist. When a client cancels, the gap goes out as a message and gets snapped up, without the owner lifting a finger.

Sounds like you

Every message is written in your voice, so clients feel looked after by you.

Never a dead end

If a client needs a human, it hands over to you instead of going round in circles.

Made by one person

BeautyBookedOut is a Built by CR studio. I'm Courtney, and I build every system myself.

PaidUp The finance studio. Invoices chased while you sleep. STEP INSIDE Built by CR Back to the front door. BOTH STUDIOS

Founding clients · first month free

Let's fill your book.

Tell me what you do and which booking app you use now. I'll show you a version built around your menu.

courtneyeast1908@gmail.com Or DM us on TikTok @beautybookedout or Instagram @built.bycr